What’s so good about cold press juice?

Juice has had a make over. Meet cold pressed juice. Their brighter in natural colour and packed with flavour and nutrients. Pressed juices are the new health craze hitting the shelves of many healthy takeaway shops like Sumo Salad, and even being the focus product of boutique juiceries, like ‘Pressed Juices’. But what actually is pressed juice and how it is different to normal juice? Find out here!

How is cold pressed juice made?

Cold pressed juice is cold pressed to retain the natural minerals and enzymes in the fruit and veggies. Sumo Salad’s are packed with only 100% Aussie-grown fruit and vegetables. Because the fresh produce is cold pressed, rather than the usual use of spinning blades to make juice, there is no chance of overheating or oxidising the juice. Oxidisation is being exposed to oxygen. For example, when an apple is cut, the oxygen makes it go brown. The evidence seems split as to whether there is really a loss of nutrients as a result of oxidisation. In regards to the concerns about juice overheating, there is no doubt that this new form of juice has derived from the recent ‘raw food’ trend, where natural foods are not to be cooked above 40 degrees celcius (118 F). I’m uncertain whether I agree with that or not as the evidence seems weak from the research I’ve done (and I certainly don’t always practice it – although I’ve made some yummy raw desserts); but I do love the fact that cold pressed juices are preservative free and for me, that’s enough to give it a go!

What about bottling and ensuring shelf life?

It varies form juicery to juicery, some make them fresh daily or others, like Sumo Salad’s juices, put the bottles are put through a high-pressure machine (usually these machines shoot around 70,000PSI) to remove harmful bacteria and extend the shelf life. They say that no nutrients are lost during this process. Either way, it is far better than drinking a juice with preservatives and other added nasties!

What makes pressed juice different?

In short:

• 100% natural fruit and/or veg
• no preservatives
• raw, not pasteurised/heated which increases the use of raw and living nutrients & enzymes

Does cold press juice taste better?

To be honest with you, no. It’s very ‘raw’ tasting, particularly those vegetable focused juices. Vegetable juices are something quite new to me so just warning you not to go in expecting something super sweet. My husband’s words were ‘what did they do, press the whole tree into it too?!’. I suppose it’s just what you’re used to and like anything good (wine included!) your taste buds can grow to like it.

The Sumo Salad Cold Press Juice range

I was gifted these cold press juice bottles to try in this beautiful presentation with kale and beetroot. Below each juice I’ve listed the ingredients of each juice in case you want to try them! They are $5.95 to purchase in store.

Ignite your Spark

‘100% valentia orange to send the body’s antioxidant protectors into overdrive’. 516KJ per bottle.

Release your Power

‘Beetroot, orange, apple & carrot for high-power athletic performance.’ 563 KJ per bottle.

Find your Glow

‘Orange, pineapple, kiwi fruit & mint for a Vitamin C boost.’ 574 KJ per bottle.

Kick-start your Clean

‘Green Kale, spinach, celery, green apple & cucumber to kick-start the digestive system.’ 387 per bottle.

What do you think about cold pressed juices? Did you enjoy the flavour? Which have you tried?